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Fortunate Ones

Fortune ID's beauty firms that are giving Avon a run for its money.

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By: TOM BRANNA

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The vultures are circiing. With the “company for women” struggling, these three startups are hoping to take a big bite of the direct-sales beauty market. In fact, Fortune has ID'd three companies that are positioned to take advantage of Avon's major missteps. The first is Ever Skin Care, a new line of direct sales skin care from Stella & Dot. Company founder Jessica Herrin says she leverages social media and mobile technology to make the direct sales model work for today's...

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